Ride for a Cause: Join the 2025 Harley-Davidson Let’s Ride Challenge™ – Ride for Heroes
Introduction: Riding with Purpose
Harley-Davidson's Legacy of Giving Back
Harley-Davidson® has always been more than just a motorcycle brand—it's a lifestyle rooted in freedom, community, and purpose. In 2025, that purpose is taking to the roads nationwide with a mission that speaks to the heart of every rider. The Let’s Ride Challenge™ – Ride for Heroes honors the men and women who protect and serve us: our veterans, military personnel, and first responders.
Why the 2025 Challenge is Special
This year’s challenge is the most ambitious Harley-Davidson has ever launched. It’s not just about the open road—it’s about riding with gratitude and heart. From March 28 through October 31, 2025, every mile you ride brings us closer to a $1 million donation supporting veteran and first responder organizations. And with Sound Harley-Davidson® backing the initiative, riders in our community have a powerful opportunity to make their miles matter.
What is the Let’s Ride Challenge – Ride for Heroes?
A National Movement to Honor Real-Life Heroes
The 2025 Let’s Ride Challenge™ – Ride for Heroes is a call to action for riders across America to log miles and support a cause larger than themselves. Harley-Davidson is partnering with several impactful nonprofits to give back to those who’ve given everything. With every ride, you're not only celebrating the spirit of adventure—you’re also making a direct impact.
Dates and Duration of the Event
The challenge runs from March 28 to October 31, 2025. During this period, registered riders can accumulate miles and increase their chances of winning one of five brand-new 2025 Harley-Davidson® motorcycles, while simultaneously contributing to the $1 million donation goal.
How Riders Can Participate
Eligibility Criteria: Who Can Join?
To participate, you must be a U.S. resident with a valid Harley-Davidson® motorcycle VIN. Membership in the Harley Owners Group® (H.O.G.®) is not required, but it comes with exclusive benefits during the challenge—more on that shortly.
Steps to Enter and Track Your Miles
Joining the challenge is simple and rewarding. Visit any authorized Harley-Davidson dealership, including Roc On Harley-Davidson®, and scan the in-store QR code for the 2025 Let’s Ride Challenge™. Enter your registration details, including your motorcycle’s VIN, and have your mileage validated by a dealer representative. Keep riding and updating your mileage throughout the campaign to climb the ranks.
Using the QR Code at Authorized Dealerships
The QR code is your gateway to official entry. Once scanned and registered, each visit to a participating dealership allows you to update your mileage and collect keywords, which will increase your Rev Score—a critical factor in determining prize eligibility.
A Harley-Davidson motorcycle will be awarded to the top rider in each of five tiers:
- Silver Tier: 2025 Harley-Davidson® Nightster® model
- Gold Tier: 2025 Harley-Davidson® Street Bob® model
- Platinum Tier: 2025 Harley-Davidson® Fat Boy® model
- Diamond Tier: 2025 Harley-Davidson® Street Glide® model
- Black and Orange Tier: 2025 Harley-Davidson® CVO™ Road Glide® model
Special rewards can be earned by reaching Let’s Ride Challenge™ Ride for Heroes milestones.
Go to H-Dletsride.com for more contest details and complete rules*
PROMO DISCLAIMER
*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends 10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2025. Prizes: Black & Orange Tier GP Motorcycle (1): 2025 H-D® CVO™ Road Glide®*. ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D® Street Glide®*. ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D® Fat Boy®*. ARV: $23,249. Gold Tier GP Motorcycle (1): 2025 H-D® Street Bob®*. ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.